“It's an elevated MLS system... you're really going to be impressed with what we have available.”
Jeff, meet Perchwell.
I built this page to give you a sense of our product and how we might partner with CREN to sharpen the tools your members need every day. Please let me know if any questions come up, and I look forward to showing you the product soon.
Brendan Fairbanks, CEO
Product
Where agent work happens.
Search smarter. Find faster.
- Search with AI: describe your search parameters in plain English and Perchwell sets the filters for you
- Inline filters let you refine your search without losing your results
- Saved searches with alerts that notify you or your clients with beautifully branded emails and notifications.
- Listing detail pages that make you look professional
- Intuitive layouts: grid, list, compact, or analytics, set up your way
- Curate comps, selecting properties across different views
Rollout
How we stand up CREN.
A change like this is a partnership. Here is how we carry the weight with you. These are the real resources we built for Baldwin REALTORS®, live right now, so you can see exactly how we support you through a transition.
On-site, three weeks, twenty-seven sessions. White-glove training for the whole membership, then role-based sessions for search, dashboards, reports, and admins. We train the trainers on your AOR staff, and stand up a Power User program so members have a peer to ask.
See Baldwin's training hub, liveProof
This is what Baldwin REALTORS® have to say.
Baldwin REALTORS® went live on Perchwell this year. Here is what their members, including one of their own board members, are saying.
“The best thing about it is that it is user-friendly. And I'm like the litmus test. If I can do it, anyone can do it.”
“I'm super excited about the app. I'm a mom. I'm at soccer games, or in my car. That app is going to be a lifesaver.”
“Change is hard, but it's a matter of giving in and figuring out: okay, this was the old way, but this is the new way.”
“I've taken to it by storm. I just love it. I came out of the gate for it — and that's how much I disliked what I'd been using for the last 15 years.”
Customer Story Baldwin County, AL
How one Baldwin REALTOR® saves two hours per listing report with Perchwell
Stephanie Jenkins-Vordermark used to spend up to two hours stitching MLS data into Canva. With Perchwell, she produces client-ready listing reports in a few clicks, and puts that time back into her clients.
“I get a lot of my time back to use where my clients really need it.”
— Stephanie Jenkins, Living My Best Life Realty
Adoption
How agents are adopting Perchwell.
Weekly active sessions across Baldwin's rollout, a useful benchmark for what CREN could expect. Every spike has a story.
Real numbers from Baldwin's rollout. Yours would be your own, and we'd track them with you.











